OBJECTIVES
Vision Expo East Booth
Print Collateral
Website Assets
Lens Category LogosChemistrie makes custom magnetic clip-on lenses that turn a customer’s own prescription glasses into sunglasses, readers, blue light glasses, and more. Each clip is made to fit one specific frame and attaches with one hand, and the line includes polarized sun, night driving, reader, blue light, light sensitivity, migraine, and 3D lenses. With over a million clips sold since 2005, Chemistrie reaches customers directly and through independent eye care professionals and optical retailers.
For Chemistrie, I designed the Vision Expo East booth graphics, logos for the Calm, Sport, and Drive lens categories, and print collateral such as brochures, posters, flyers, and business cards. I also created website assets, including icons, motion graphics, lens color assets, and edited product and portrait photography.
Events & Print
Vision Expo East Booth
For Chemistrie’s Vision Expo East booth, I designed the wall graphics, front desk, and a Chemistrie Sport announcement poster. The logo and red and white palette run across the space, with lens colors along the front desk and product photography on the walls, so it reads as Chemistrie at a glance.
Print Collateral
Designed new print collateral and updated older pieces for Chemistrie, including brochures, posters, flyers, and business cards.
Brand Design
Lens Category Logos
Designed logos for three of Chemistrie’s lens categories (Calm, Sport, and Drive). Each follows the same set of rules to form a consistent lockup.
Online Content
Website Assets
Created assets for the website, including icons for the order flow and product display pages, motion graphics, lens color assets, and edited product and portrait photography.
Disclaimer: I do not claim ownership of the assets displayed on this portfolio page. They are solely intended to showcase the work I have contributed to during my time with Chemistrie.
Booth rendering credit: Exhibit Experience
Easel mock up credit: Magnific at www.magnific.com