The dreaming has to be backed up by the doing.
GoodFit is a wholesale apparel company that sells great quality and comfortable clothing without sacrificing its ethics. The company is dedicated to fair labor practices and sustainability, and pushes to help communities in developing countries like Bangladesh. The company chooses alternative and responsible ways of creating products that help reduce environmental impacts and ensure fair wages. The brand targets wholesale clients, ages 25–41, who are in alignment with Momentum's ideals.
I created the logo with a script that includes strokes interwoven with each other to give the brand a modern and youthful, yet vintage feel. I picked the color orange as an accent color to bring warmth, enthusiasm, and happiness to the consumer. Gotham and Sentinel are paired to bring a refined but relaxed feel with a nod to vintage Americana. The responsive e-commerce website has a clean and minimalistic look that is inviting and easy to navigate through.
JAMAR ISUF
Gym Owner
Los Angeles, CA
34
“I love helping people and seeing them progress.“
About
Jamar is a powerlifting gym owner looking to change his clothing supplier for his line of apparel for his gym in Los Angeles. Since most of his customers are going to be people who lifters, he’s looking for shirts that are athletic fit. And not only is he looking for clothes that are soft, breathable, and comfortable to wear, he’s also looking for a company with a good cause.
Likes
IPA’s, Community building, Powerlifting
competitions, helping others do better.
Dislikes
Scratchy clothes, cutting corners, entitled
individuals, misfitting clothes.
KRISTIN LEE
Graphic Designer
New York, NY
25
About
Kristin is a graphic designer for a small company based in New York and likes designing graphics for tshirts as a hobby and is now thinking of actually selling her designs. She’s looking for shirts with good quality and wants a company that is also helping communities.
Likes
Modern design, vintage clothes, thrift
shopping, volunteering in soup kitchens.
Dislikes
Busy design, companies that are hard to
work with, clothes that shrink.
LIAM MEDINA
Retail Store Owner
San Diego, CA
52
About
Liam is a retail store owner looking for a new clothes supplier. The store sells shirts, socks, and other garments for near wholesale price. With a new custom graphics department, Liam is looking for clothes that are easily printed on.
Likes
Affordable prices, Colored fabrics that
don’t fade, good customer service.
Dislikes
Bad quality stitching in clothes, hanging
clothing tags, low quality fabrics.
JAMAR’S USER FLOW
Jamar, needing more inventory for his new gym apparel, goes to the GoodFit website and chooses the clothing he needs. He then picks the color and enters how many shirts he wants in the product page. And lastly, he goes through the check out process.
